Google Ads Management
Search campaigns built around call and form leads — tight geo-targeting, negative keywords and bid strategy tuned to jobs won, not clicks.
Full-service digital marketing, built for one metric: leads
We turn search into qualified leads.
DigitalSearchlight is a full-suite digital marketing agency — Google Ads, Meta Ads, SEO, ecommerce marketing and AI-powered automation — with local lead generation as our speciality. Whatever the channel, every campaign is built and measured against the same thing: qualified leads you can call, not impressions.
No lock-in jargon. No inflated “reach” numbers. Just leads you can call.
Built for local service businesses like
Who we help
- Local service businesses (speciality)
- Ecommerce & retail brands
- Multi-location & franchise businesses
- Professional services firms
What we do
A full digital marketing suite, built for leads
Google, Meta, ecommerce, AI and the full lead-gen stack — working together, with local lead generation as our speciality.
Meta Ads (Facebook & Instagram)
Paid social campaigns built to generate enquiries, not just likes — feed, Stories and Reels placements tuned to leads and sales.
Local SEO & Google Business Profile
Map pack visibility, citation cleanup and review growth so you show up when nearby customers search “near me.”
Ecommerce Marketing
Google Shopping, Meta catalog campaigns and conversion-focused store CRO built to turn browsers into paying customers.
Landing Pages & CRO
Fast, focused pages designed to convert clicks into calls — tested and refined against real conversion data.
AI-Powered Marketing
Practical AI, not buzzwords — content workflows, chat assistants and automated lead follow-up and reporting, all measured by qualified leads produced.
Lead Tracking & Reporting
Call and form tracking tied to every campaign, so each dollar spent maps to a real enquiry.
Email & SMS Nurture
Automated follow-up sequences that keep new leads warm and bring past customers back, without manual chasing.
Analytics & Attribution
GA4, server-side tracking and call tracking set up properly, so every channel's real contribution to leads is visible.
Website Builds
Lightweight, mobile-first websites built to load fast, rank well and hand leads straight to your campaigns.
Competitor Intelligence
A clear read on who's winning the map pack and paid search near you — and exactly where the gaps are.
How we work
A simple, transparent process
Every engagement follows the same five steps — so you always know what's happening and why.
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01
Audit
Review current ads, GBP, website and rankings to find the fastest wins.
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02
Measurement Setup
Call and form tracking, plus GA4 and analytics foundations, go in first, so results are measurable from day one.
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03
Build
Google Ads, GBP and landing pages built for your services and service area.
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04
Optimise
Ongoing tuning of keywords, bids and pages based on real lead data.
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05
Report on Qualified Leads
Monthly reporting on one thing: how many qualified leads came in, and their cost.
Proof, honestly
What “good” looks like
We don't have decades of case studies to cherry-pick from — and we're not going to pretend otherwise. The figures below are illustrative examples of the kind of shift these services are designed to produce, not guaranteed outcomes for your business.
Roofing company · Illustrative
+212%
organic enquiries (illustrative)
After a Google Business Profile clean-up, citation fixes and review growth over 3 months.
Concreting business · Illustrative
-38%
cost per lead (illustrative)
Typical goal when tightening geo-targeting and negative keywords on an under-optimised account.
Professional services firm · Illustrative
3.4×
qualified leads (illustrative)
What a focused, fast-loading landing page can achieve versus a generic multi-service homepage.
Illustrative example — not a guarantee. Actual results vary by trade, location, competition
and starting point. Ask us for real, current numbers from active campaigns.
About the founder
From building structures to building lead engines
DigitalSearchlight was founded by Johwelvic Bacolod, a civil engineer and project/development manager turned performance marketer. Years spent planning builds, managing risk and tracking projects against real deliverables taught him to value one thing above all: things that actually work, measured properly.
That same engineering and project-management rigour — plan the work, measure everything, control for risk, remove what doesn't perform — is applied to every Google Ads account, Meta campaign, Google Business Profile and landing page DigitalSearchlight builds. The goal isn't a prettier dashboard. It's more qualified leads, across whichever channels earn them.
FAQ
Common questions
We report on qualified leads — tracked calls and form submissions — not vanity metrics like impressions, reach or clicks. If a metric doesn't help you book more jobs, it doesn't lead the report.
Google Ads can start generating tracked leads within days of launch. Local SEO and Google Business Profile improvements typically take 4–12 weeks to show meaningful movement, depending on competition in your area.
No. We work month-to-month by default. If the reporting doesn't show qualified leads, we'd rather you know that quickly than be locked into a contract that isn't working.
We specialise in trade and local service businesses across Sydney — roofing, concreting, plumbing, electrical, HVAC, landscaping, professional services and similar — and also work with ecommerce and multi-location brands that want the same measurement-first approach.
We set up call tracking numbers and form tracking tied to each campaign and channel, so every enquiry can be traced back to the ad, keyword or listing that produced it.
Yes. Alongside our local lead-gen speciality, we run Google Shopping and Meta catalog campaigns and store CRO for ecommerce brands — same rule applies: it's measured against real sales and leads, not impressions.
Practically, not as a buzzword — AI-assisted content workflows, chat assistants and automation for lead follow-up and reporting. Every use is judged on the same metric as everything else we do: does it produce more qualified leads.
A review of your current Google Ads (if running), Google Business Profile, website and local search visibility, plus a short list of the highest-impact fixes — no obligation to sign up afterwards.
Get started
Ready for leads you can actually track?
Tell us a bit about your business. We'll come back with a free, no-obligation lead audit.
Get a Free Lead AuditContact
Tell us about your business
Tell us a bit about your business and where you're based. We'll come back with a free, no-obligation lead audit.
Email: info@digitalsearchlight.com.au
Phone: 02 8599 4590
Service area: Greater Sydney (remote-first)